CallTrax Plus

In today’s current economic environment, wasted advertising spend simply isn’t as acceptable as it might have once been. Ad Tracking with CallTraxPlus allows you to closely monitor the success of any campaign and make intelligent decisions about continuation of either the ad or the particular media outlet that is being used. Branding campaigns are still important, but accomplishing both the branding mission as well as a call to action mission in every campaign is now more important than ever. Advertising dollars simply cannot be wasted on "feel good" ad campaigns. Return on Investment (ROI) is is a requirement. Without effective Ad Tracking of all forms of responses to a given campaign there is no way to insure you are meeting the ROI goals that you have established.