Market Logic Software

In the age of the consumer, people access all the unfiltered information they need to research, negotiate and influence purchases. Companies that don’t meet their expectations fail: 50% of today’s S&P 500 will be replaced in the next decade. But while most companies are already good at generating data and analytics, and 73% of companies aspire to be data-driven, only 29% say they are good at turning data into actions for winning innovation, marketing and sales (Forrester, 2018). That’s a massive insights gap.