Marketing Evolution

Advancements in technology are driving consumers to think, behave, and purchase in ways unthought of even five years ago. And in this era of drastic change, entertainment and media (E&M) marketers struggle to stay current about industry marketing trends and technologies to leverage insights to better interact with consumers on their terms. As a leading provider of next-generation marketing measurement models, Marketing Evolution has developed this reference guide to help entertainment and media marketers create these positive experiences by: