Influ2

    Account Marketing

    Product Description

    The first person-based marketing platform, Influ2, invented an innovative method of account-based marketing. The technology gives B2B marketers the ability to pinpoint specific decision-makers, discern their intentions, and monitor interaction on an individual basis. Compatibility with HubSpot, Salesforce, etc. The company serves more than 75 large and medium-sized businesses throughout the world, including Fortune 500 B2B companies like NVIDIA, Capgemini, and Episerver. With more than 50 workers on staff, Influ2 has offices in NY and CA.

    Features
    • Engagement Tracking
    • Target Account Identification
    • Campaign Management
    • Campaign Personalization
    • Lead Nurturing
    • Lead Qualification
    • Reporting & Statistics
    • Reporting/Analytics
    Deployment
    • Industry
      Software
    Video
    Location

    434 West 33rd Street, New York City, New York 10001, United States

    Get Directions
    Video
    Videos

    Influ2

    We make sure your ads find exactly the right person and drive engagement that results in sales.

    Influ2 is a person-based advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant messages to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts.

    With Influ2's person-based ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey.

    Here’s how Influ2 helps B2B businesses turn ads into their ultimate sales multiplier:
    - Run person-based ads in sync with sales.
    - Gain transparency between sales and marketing.
    - Track revenue impact from the first touch to a closed deal.

    Influ2
    Meet Influ2 V2 – a leap from person-based advertising technology to an end-to-end revenue marketing platform. We spent seven years learning from our customers and using our technology ourselves, discovering what works and what doesn't to build the new platform that is now ready. Chapters: 00:00 Countdown 01:30 Customers about Influ2 V2 02:56 Intro from the host 04:06 The story of Influ2 05:57 Intro to the Influ2 V2 new capabilities 06:42 A walk-through of the major GTM challenges 13:02 A salesperson’s perspective on Influ2 V2 18:12 How Influ2 V2 reshaped advertising strategy of ESW 20:45 How Sapiens built their growth strategy with Influ2 V2 24:02 How Influ2 V2 enhanced the ABM strategy at Ledgy 29:41 Wrapping up
    Introducing Influ2 V2: Product Launch Event
    In this webinar, Anastasia Gaidai, Influ2's top-performing account executive, tells about her secrets to successful selling. She elaborates on the issues like: - The challenges all account executives are forced to overcome on their own to meet the quota. - How AEs can dominate the conversations they are NOT in. - How marketing can pick up the slack and support the sales cycle. Chapters: 00:00 Greetings 01:08 Why account executives are the loneliest people in B2B 02:36 On the challenges of meeting the quota 06:53 On lengthy sales cycles and how to influence prospects’ independent research 08:32 Why marketing should support sales initiatives and how they can do it 09:28 Why is it hard for marketing to support the sales cycle? 10:26 On the basics of person-based advertising 13:22 Campaign example to boost show up rate 15:27 Campaign example to highlight your main value proposition 16:33 On contact-level intent and the importance of multithreading 20:02 How person-based advertising integrates into sales workflows and tech stack
    The Ad-vantage of Top Performing Enterprise AEs | B2B Rocks
    Our most recent research revealed that person-based ads have contributed to a massive $4.3B in sales pipelines for these companies and garnered $1.4B in new business. Or, in other words, ads most definitely still work :) In his B2B Rocks session, Dmitri Lisitski reflects on the current state of advertising and what to expect in the future. You can find more info about person-based advertising here: https://www.influ2.com/ Chapters: 00:00 Intro 02:57 On shortcomings of advertising in B2B 04:47 How advertising can support sales throughout the entire customer journey 06:49 On buying groups 09:33 How Influ2 measures marketing influence on revenue 11:46 The technicalities of launching an ad campaign in Influ2 13:37 On AI 16:12 Influ2’s unique data findings 20:24 On the types of companies that can benefit from Influ2 23:59 Where Influ2 stands now and where it’s going 25:46 Wrapping up: on funny sales anecdotes and Metallica
    The Future of Adtech | B2B Rocks
    Outbound is under a lot of pressure to produce more and more sales pipeline. Yet, calling and emailing volume alone doesn’t land more wins. This is the problem that marketing can solve. Influ2's CRO, Joe McNeill, explains how in his B2BSMX session. He talks about how marketing can use contact-level intent to help sales better understand who to call and what to say.
    B2BSMX | The Missing Piece in the Revenue Marketing Engine, with Joe McNeill
    Influ2 speaking session at B2BMX 2023 Fighting quicksand: GTM strategy during a recession. A VC's perspective. How can marketing succeed when executives stop caring about all metrics, but one – revenue? During this session Dmitri Lisitski, CEO at Influ2 and Charles Beeler, VC at Rally Ventures, will talk about fundamental shifts that marketing should make. Why marketing should rapidly evolve from a soft area of spend to a core business pillar Biggest mistakes marketing can make in the upcoming year How to reduce spend without killing your growth The new definition of a successful marketer How vanity metrics like MQLs are harming marketing & sales alignment Watch and learn how the right tech-stack can help you build marketing & sales relationships that drive growth.
    GTM strategy during a recession. A VC’s perspective
    #Bii22 | Meeting your buyer where, when & how they want
    ABE Summit | Nirosha Methananda, VP of Marketing at Influ2
    Take your ABM strategy even further with the next big thing in B2B marketing! Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing working together to identify and engage buying groups within their target accounts. Enter Buying Group Marketing. For those B2B marketers who want to take their ABM program to the next level, join Nirosha Methananda, VP of Marketing from Influ2, who explains why BGM helps to: - Extend marketing beyond the top of the funnel - Work more collaboratively with sales - Tangibly measure the results of their activities.
    Webinar | Market, engage and sell to Buying Groups who want to hear from you
    Creating. Connecting. Collaboration. How ProfitWell is humanizing its approach to put the buyer at the heart of ABM Session description: In a market filled with endless noise, establishing and building demand for a niche product category is especially challenging. Stephen Ngo, ProfitWell’s Head of Growth, faced not just this challenge, but that of explaining its value to one of the most highly sought after business segments... key decision makers within mid-to-large subscription brands. While taking an ABM approach helped ProfitWell focus its efforts, making it actionable required: Creating content customized to 'show' the value of the product Connecting to the buying group and key decision-makers; and Collaborating across marketing and sales to orchestrate and humanize the prospect experience. In this session, Stephen will showcase how his approach increased buying group engagement by 40% to drive the success of ProfitWell's outbound sales efforts.
    Profitwell Case Study
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    Contact Sales
    • Sales Email
      team@influ2.com
    • Sales Mobile
      +1.408.675.9057
    Contact
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    HQ Location

    434 West 33rd Street, New York City, New York 10001, United States

    Get Directions

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