Zurmo, an open-source CRM solution, was among the first to adopt a trend for software gamification. The platform interlaces gamification tactics with salesforce automation functionality. The gamification features allow users to set custom business goals (closing a deal or converting a lead) and receive an instant reward and feedback for achieving it in the form of badges, points, levels, coins, collection items, etc. Thus, being motivated by the rewards, users are driven to work more passionately on completing the tasks and winning sales opportunities.
Apart from that, Zurmo also provides a wide range of tools to manage customer relationships, track the progress of sales opportunities, monitor all the upcoming events and activities, improve the efficacy of marketing campaigns, and set up integrations with other services. With its social and achievement-oriented design of the interface, the platform resonates with the needs of younger generations of users and creates intrinsic motivation to work. All of that results in numerous benefits not only for users but also for the growth of the business.