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    Lytics

    Digital Marketing Infrastructure, Intelligence

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      lytics@lytics.com
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    Product Description

    By focusing on behavioural data and fusing it with cutting-edge data science, machine learning, and integrated systems, Lytics, a company built for marketers, enables mid-size companies and large corporations to construct tailored digital experiences and pertinent, real-time marketing campaigns. We collaborate with some of the most prestigious companies in the world, such as Universal Music Group, General Mills, Nestle, and Comcast.
    Ideal For
    In the following categories: CPG, Retail, Media, Entertainment, B2B Technology, and Financial Services, we provide mid-market to enterprise brand services.

    Key Features
    • Digital Marketing Infrastructure
    Additional Features
    • Customer Segmentation
    • Predictive Modeling
    • Personalization
    • Data Integration
    • Campaign Management
    • Behavioral Analytics
    • Customer Profiles
    • GDPR Compliance
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    Product Category
    • Customer Data Platform
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      Not provided by vendor
    Company Contact
    • HQ Location
      920 Southwest 6th Avenue
    • Phone Number
      +1 503-479-5880
    • Email
      lytics@lytics.com
    • United States
    Location

    920 Southwest 6th Avenue, Portland, Oregon 97204, United States

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    Gallery
    Videos

    Lytics

    Lytics customer data platform enables marketers to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning decision engine. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics help them thrive.

    Lytics
    Take control of your customer data with Conductor. Use Lytics Conductor to easily connect data sources, manage identity, and create unified customer profiles. Learn more at https://www.lytics.com/conductor
    NEW! Lytics Conductor
    With Iterable and Lytics, you can start sending more personal, better targeted communications in a matter of seconds. Lytics will seamlessly collect and store all relevant data about your customers so you can use it to deliver memorable experiences, drive more sales, and create stronger relationships.
    Lytics for Iterable
    American Conservatory Theater (ACT), a producing theater in the Bay Area and preeminent name in the performing arts world, saw an increase in online conversions and customized campaigns within 30 days using Lytics.

Lytics is a customer data platform built for marketers and backed by data science. Try Lytics free for 30 days. https://www.lytics.com/try-lytics/
    How the American Conservatory Theater boosted conversions by 15% amid the pandemic
    This video will provide a quick overview of how to get started with Cloud Connect, as well as step-by-step instructions on how to create your first audience.

Cloud Connect is a reverse ETL solution that activates data from your data warehouse to your downstream advertising and marketing tools. It will help you eliminate silos that are causing delays, gain better data insights and use those insights to improve your marketing ROI.
    Getting started with Lytics Cloud Connect
    Lytics Decision Engine is a customer data platform built for marketers and backed by data science. Try Lytics free for 30 days. https://www.lytics.com/try-lytics/
    Making Sense of Behavioral data
    We're excited to announce the launch of Lytics Cloud Connect on the Google Cloud Marketplace - Allowing Marketers to access unique audience segments directly from your bigquery and activate with Google Ads in minutes....for free!
    Lytics Cloud Connect Available in Google Cloud Marketplace
    Lytics Decision Engine is a customer data platform built for marketers and backed by data science. Try Lytics free for 30 days. https://www.lytics.com/try-lytics/
    How Lovepop boosted revenue per email sent by 5% using Iterable and Shopify with Lytics.
    Reach customers by building dynamic audience segments based on their interests and real-time behaviors. 

Lytics CDP gives you better segmentation opportunities out of the box, with prebuilt audiences based on user behaviors, such as engagement and how likely they are to convert.

Lytics automatically moves users to a different audience once they subscribe to your list, or you can identify who has abandoned their cart and engage them immediately. Targeting audiences reduces your overall ad spend by removing wasted ad impressions from users unlikely to convert.

🚨 Learn how better audience segmentation can reduce your ad spend and improve your email campaigns👇
https://www.lytics.com/use-cases/build-highly-targeted-audiences/
    Audience Segmentation with Lytics CDP
    Your customers demand unique, digital-first engagement with brands…and the same old marketing technology can’t deliver them. As marketers, you must move beyond collecting data and building profiles.

You need an intelligent customer data platform that analyzes first-party data, accurately predicts customer behavior, and delivers personalized marketing at scale, in real-time, to maximize customer engagement and lifetime value.

Watch this recorded session with Lytics President Jascha Kaykas-Wolff to learn why CX is driving marketing for the foreseeable future.

Learn how to:

•. Transition away from a third-party to a first-party customer data strategy
•. Identify the key components of a true CDP: a data warehouse, a data pipeline, and a decision engine
•. Align your martech stack with your business goals

🚨 Get the FREE white paper on the New MarTech Stack to learn more👇
https://www.lytics.com/resources/whitepapers/the-new-martech-stack/
    Customer Experience Drives the Future of Marketing
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