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    mParticle

    Customer Data Platform

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      info@mparticle.com
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    Product Description

    a cloud-based service that assists companies in gathering, managing, validating, and disseminating client data on multiple social media networks.
    The best data management software for allowing marketers and data analysts to gather and combine information from many sources, track customer journeys, and develop product roadmaps or marketing strategies.

    Additional Features
    • Campaign Management
    • Customer Profiles
    • Customer Segmentation
    • Dashboard
    • Data Integration
    • GDPR Compliance
    • Knowledge Management
    • Multi-Channel Data Collection
    • Negative Feedback Management
    • Personalization
    • Predictive Analytics
    • Predictive Modeling
    • Sentiment Analysis

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    • Customer Data Platform
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    Company Contact
    • HQ Location
      257 Park Avenue South
    • Email
      info@mparticle.com
    • United States
    Location

    257 Park Avenue South, New York City, New York 10003, United States

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    mParticle

    mParticle is the leading Customer Data Platform (CDP) for today’s most innovative, multi-channel consumer brands. Companies such as Airbnb, Burger King, NBCUniversal, Spotify and Starbucks use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly. To learn more, visit: http://www.mparticle.com.

    mParticle
    On this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at Marley Spoon. They discuss strategies for keeping the customer at the center of your business, the importance of a unified view of the customer, and personalization tactics for preventing customer churn.

If you like this episode, you can visit our Connected by mParticle episode hub to check episodes featuring companies like NBCUniversal, CKE Restaurants, and Ruby Tuesday.
    Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon
    It turns out that there are advantages to being late in adopting a digital strategy. In this episode, we sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.
    Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene
    In this episode, we sit down with Human37 co-founders Julien De Visscher and Vincent Crochet to discuss tactics teams can use to get more data out of their customer data.
    Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37
    Data Plans align stakeholders across the organization around what data to collect and how to collect it, but getting started with data planning can be a challenge for several reasons. 

The mParticle Data Plan Builder gives you the structure and guidance you need to get started with data planning. You can select an industry template to get started with events and attributes relevant to your industry, or use the generic template to begin with a clean slate.

Download the data plan builder today and take the first steps towards better customer data: https://www.mparticle.com/resources/data-plan-builder-download/
    Getting started with mParticle's Data Plan Builder
    Dashboard overview with mParticle
    Event Connections with mParticle
    Directory Integration Types with mParticle
    Using consent to control data forwarding with mParticle
    Data Filtering with mParticle
    Load More... Subscribe

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