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    Lotame

    Lotame Analytics, Lotame Analytics

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      info@lotame.com
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    Product Description

    The top supplier of solutions for data enrichment for multinational corporations is Lotame. We are the go-to choice for marketers, agencies, and media companies who want to create a comprehensive picture of their customers and engage with them across cookieless web, mobile app, and OTT environments because of our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service.
    Best For Marketing companies and advertising agencies from all sectors, including media, finance, automotive, CPG, retail, and insurance.

    Key Features
    • Lotame Analytics
    Additional Features
    • Audience Targeting
    • Customer Database
    • Data Capture and Transfer
    • Behavioral Analytics
    • Campaign Management
    • Data Visualization
    • Competitive Analysis
    • Data Analysis Tools
    • Data Integration
    • Data Migration
    • Data Quality Control
    • Data Security
    • Information Governance
    • Master Data Management
    • Match & Merge
    Social Networks
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    Product Category
    • DMP
    Video
    Product Details
    • Pricing
      $1.00 /month
    Company Contact
    • HQ Location
      8850 Stanford Woods Drive
    • Phone Number
      410 379 2195
    • Email
      info@lotame.com
    • United States
    Location

    8850 Stanford Woods Drive, Solsberry, Indiana 47459, United States

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    Gallery
    Videos

    Lotame Solutions, Inc

    use. With our next-gen data platform Spherical, we enable marketers and media owners to use data to engage existing customers and attract their next best across all screens. All of our data solutions are underpinned by identity, an interoperable infrastructure and agnostic partner approach to empower companies to drive growth and value on their terms in privacy-safe ways. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Learn more at www.lotame.com

    Lotame Solutions, Inc
    Get Data Empowered with the next-generation data platform. Spherical helps marketers and media owners drive growth and revenue with actionable customer intelligence, data informed audiences, and identity powered activation. https://spherical.lotame.com
    Lotame Launches Spherical, the Next-Gen Data Platform
    If you missed the 2023 IAB Annual Leadership Meeting, check out Lotame CEO Andy Monfried's main stage presentation "From Pain to Power." He challenges the audience to address our industry pains at the source rather than treating our various symptoms.
    "From Pain to Power" With Lotame CEO Andy Monfried at IAB ALM
    Lately, you may have heard the term zero-party data thrown around. It’s become quite the hot topic in today’s advertising industry. But what is zero-party data really, why is it so popular, and is it really all that different from first-party data? We have all those answers and more to kick off the first edition of our newest series, Lotame’s Now You Know.
    What is Zero-Party Data: Zero vs First-Party Data
    Why is it so important to understand the different types of data? Data is one of the biggest drivers of successful marketing today. Which kinds of data will benefit you the most, though, depends on your current situation and your goals as a marketer. With that in mind, let’s dig into what each type of data is, how you can use it and how to access it.
    First-Party Data, Second-Party Data, Third-Party Data: What Does It All Mean?
    Video Credit: Mike Zaneis, CEO of TAG, https://www.tagtoday.net/

Digital advertising is a high growth market with a supply chain that remains partly opaque and inefficient. As a result, the market is under growing pressure from regulators. Process and governance are not enough. What’s needed is a technology-led solution that defines minimum requirements and guarantees in an industry-led collaborative environment.

Find out more about how TAG TrustNet, pioneered in the UK by Fiducia, and now coming to the US, is using block-chain and distributed ledger technology to create the use case for an ‘always-on’ viable solution, and what you can do to play your part.

Amy Yeung, General Counsel & Chief Privacy Officer, at Lotame

Mike Zaneis, CEO TAG and Co-Founder of the Brand Safety Institute

Brian O’Kelley, Co-Founder and CEO at Scope3

Aisling Conlon, International Trade Director, Advertising Association
    Trust is the new currency – self-regulate or bust!
    Celebrating International Data Privacy Day, Lotame’s Chief Privacy Officer, Amy Yeung shared key privacy insights in Esomar’s Privacy in the Post-Covid Era webinar.
    Lotame Celebrates International Data Privacy Day
    Everyone’s talking about identity but are they walking the walk? With an abundance of choices,
how do agencies and platforms differentiate one solution from another? And, more importantly,
how are they actively testing those solutions today? Watch this fireside chat for a no-holds-barred
conversation about various identity proposals, their ramp up in the EMEA region, and how
agencies are putting them to the test. Lotame's The Connected Future EMEA: Agencies & Addressability, June 29 2021.
    Fireside Chat: It's All About Identity
    With third-party cookies on the chopping block, what essential brand marketing tools are you 
not willing to give up? Targeting, optimization, measurement? Marketers are bombarded with
alternatives to solve for a cookieless future, but as an agency, the brands you support are looking
to you for strategy. Hear from Lotame’s Data Sales Manager, Matthew Taylor, as he breaks down 
Lotame Panorama ID and other available identity solution offerings into easy-to-understand
terms, and highlights the opportunities so you can vet the right partner(s), and get the right
answers for your clients. Lotame's The Connected Future EMEA: Agencies & Addressability, June 29 2021.
    Agency Guide to Understanding Identity Solutions
    First-party data is all the rage. While certainly valuable, it only presents one flavor of a customer
for a brand. That’s where data enrichment comes in. Third-party data is alive and well — and
available as ever, thanks to identity solutions. Join key agency executives and Hashmi Navin,
 Lotame’s Client Success Director EMEA, as they discuss the importance of identity coupled with
data enrichment to drive the business outcomes brands want. Lotame's The Connected Future EMEA: Agencies & Addressability, June 29 2021.
    Panel Data Enrichment Is Alive and Well
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