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    250ok

    Leader in advanced email analytics and deliverability.

    • Email
      sales@validity.com
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    Product Description

    Optimize your email program with advanced analytics for deliverability, recipient engagement, address validation, design testing, and DMARC.

    250ok is a leader in advanced email analytics and deliverability. We drive insights about inbox performance, sender reputation, fraud protection (DMARC), design rendering, and consumer engagement. Best-in-class marketers use 250ok hand-in-hand with their email service provider (ESP) to maximize email performance. Most of the largest ESPs use 250ok to power their own solution (Adobe, Marketo, SendGrid, SparkPost). 250ok is the viable alternative to Return Path.

    250ok was acquired by Validity in March 2020 and is not currently available for sale. We’ve teamed up with Return Path and have been hard at work creating something without equal in the email world. It’s been an amazing journey and we’re proud to announce Everest, the only truly end-to-end solution available–helping you succeed in all three critical phases of email marketing: pre-flight prep, in-flight optimization, and post-send monitoring.

    Key Features
    • Email Marketing
    • email marketing application.
    Additional Features

    Analytics

    • Open Rates

    Customizations

    • Email Platform Integration

    Diagnosis

    • IP Address
    • Domains
    • Content
    • Policy Compliance

    Tracking

    • Processing Time
    • Placement
    • Open Rate
    • Time to Open
    • Alerts

    Reporting

    • Campaign Performance
    • Domain Reputation
    • Brand Reputation
    • Blacklist and Whitelist
    Social Networks
    • YouTube
    • Facebook
    • Twitter
    • LinkedIn
    Product Category
    • Email Marketing
    Video
    Product Details
    • Pricing
      Not Provided.
    • Markets
      United States, Canada
    Company Contact
    • Phone Number
      +44 (0) 118 403 2020
    • Email
      sales@validity.com
    Videos

    250ok

    250ok is an email analytics platform bringing marketers advanced insights into email deliverability, design, sender reputation, fraud protection, and consumer engagement—the ultimate email intelligence add-on to any ESP. Headquartered in Indianapolis, Indiana, 250ok’s platform provides email data and insights for a large and growing number of businesses in categories ranging from travel, publishing, tech, and retail—including four of the top six US retail eCommerce companies by sales share in 2018.

    250ok
    We still haven’t recovered from the anxiety of the onslaught of pre-GDPR emails asking for confirmed consent. But now, more than one year later, we started to wonder how the email landscape changed due to this first-of-its-kind legislation with an impact across the globe.

We asked our resident expert, Matthew Vernhout, director of privacy and industry relations, to help us wrap our minds around what GDPR changed for email marketers, for consumers, and what we should expect as time goes on. Check out the conversation in this edition of our Email Experts Series.
    Email Experts Series | GDPR, One Year Later
    If you’ve seen a printer, you know what Hewlett-Packard (HP Inc.) is, and Anthony Chiulli, our director of product marketing, met with Morgan Chemij, senior director of acquisition and retention at HP.com, to discuss...well...email,  of course.

HP Inc. is a titan of the computer world, so they discussed how this technology giant uses email to attract and retain customers, how they analyze and optimize based on data, and where email could innovate for better success.

Check out the video to hear his thoughts.
    Email on Tap, Episode 19 | Morgan Chemij, HP Inc.
    The best things in life are free, and thus we asked a couple of our most savvy email experts to list and explain some of the best free email development features in this edition of our Email Experts Series.

From unsubscribe headers making subscribers’ lives a little easier (helping you reduce your number of spam complaints) to branded links and images to keep your sender reputation completely in your wheelhouse, these are the deliverability tips you need to know today.
    Email Experts Series | Free Email Infrastructure Tips
    Verizon Media is one of the largest inbox providers in the world, and Anthony Chiulli, our director of product marketing, was lucky enough to be able to talk directly with Marcel Becker, Verizon Media’s director of product management, at a recent email industry event for our Email on Tap video series.

Marcel has deep insight into how the email industry works, and how email marketers should be structuring their marketing campaigns for not only more success, but a better ecosystem for senders and recipients alike. He and Anthony touch on emerging email technology, ways to better work with mailbox providers (MBPs), and what the future of email might look like.
    Email on Tap, Episode 18 | Marcel Becker, Verizon Media
    There are so many tools of the trade for email marketers, it’s obvious email service providers (ESPs) would be something of a big topic in the industry. Which ESPs provide which services, do they impact your deliverability, how do you decide which one is right for you? After those questions comes an even harder one: How should I migrate from one ESP to another without causing damage to my email marketing program?

Our next Email Expert Series video explores the complicated answer to that question, touching on why someone would find themselves in this situation, how to transition from one to another, and what you can (and should) expect to see in these scenarios. As an added bonus, we have Seth Charles, principal email deliverability and industry relations manager at Iterable, joining our team of 250ok experts, including Anthony Chiulli as host, Luke Martinez as a technical expert, and Julie Coval, director of partnerships, who knows how intricate ESP relationships and use cases can be.
    Email Experts Series | Understanding ESP Migration
    How is one of the most recognizable retail brands handling their email strategy? Anthony Chiulli sat down with Dan Rosenthal, senior director of contact strategy at Lands’ End, to better understand how email marketing fits into their success. Dan’s a unique perspective to have, as he doesn’t simply sell via email. He’s focused on the customer experience, be it during, before, and after a sale.

Let’s have Anthony and Dan tell you more.
    Email on Tap, Episode 17 | Dan Rosenthal, Lands' End
    Where are your emails going? We’d all love to assume they’re hitting the inbox of our subscribers, but as we know, that’s not always the case. That’s why we’ve developed our entire suite of tools! But why is it so important to keep an eye on your inbox placement rates? How best do you get the right impression of how your email is performing, starting with where your mail is landing?

Our next episode in our Email Experts Series video touches on this exact topic, helping marketers contextualize inbox placement, what it means, and how it affects the success of your email campaigns.
    Email Experts Series | Ways to Monitor Inbox Placement
    We couldn’t keep Anthony Chiulli, our director of product marketing, away from making these awesome Email on Tap videos for too long, and thus… Season 2 is officially on tap.

To kick off the next season, Anthony met with Lacy Surber during the 250ok and MailerQ Global Sender Summit in Amsterdam. Lacy is a Marketing Cloud customer success senior manager at Salesforce, and they discussed her journey through email, including a move across the globe!
    Email on Tap, Episode 16 | Lacy Surber, Salesforce
    We’re always working to stay innovative and at the very forefront of email technology. That’s why we’re proud to be a part of the Brand Indicators for Message Identification (BIMI) working group! However, since it’s a newer feature available only at a select number of mailbox providers right now, the requirements and benefits still aren’t widely known by marketers.

That’s why our next video in our Email Experts Series video tackles the ins and outs of BIMI, featuring Anthony Chiulli, director of product marketing, Matthew Vernhout, director of privacy and industry relations, and LB Blair, solutions architect.
    Email Experts Series | BIMI 101
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