CreatorIQ

    Influencers

    Product Description

    Platform for influencer marketing that offers dashboards, reporting, analytics, and more to brands and media.
    Best For CreatorIQ is made for businesses with extensive needs for influencer marketing. We assist businesses in scaling through broad discovery, inter-organizational workflow tools, and rich, configurable reporting.

    Features
    • Contact Database
    • CRM
    • Email Marketing
    • Faceted Search/Filter
    • Influencer Discovery
    • Influencer Relationship Management
    • Lead Management
    • Multi-Campaign
    • Payment Tracking
    • ROI Tracking
    • Social Media Monitoring
    Deployment
    • Industry
      Software
    Video
    Location

    Los Angeles, California, United States

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    Video
    Videos

    CreatorIQ

    CreatorIQ is the most trusted end-to-end influencer marketing platform, helping leading brands and businesses—including Sephora, Unilever, Calvin Klein, Disney, AB Inbev, Airbnb, and more—tap into the power of the Creator Economy to grow, manage, scale, and measure successful influencer marketing programs.

    Tribe Dynamics was acquired by CreatorIQ to become the definitive platform leader for the Creator Economy. Tribe Dynamics offers advanced influencer marketing analytics and solutions for iconic lifestyle brands, allowing marketers to see the full picture of their brands' earned media programs.

    To learn more, visit:
    CreatorIQ—https://www.creatoriq.com/
    Tribe Dynamics—https://www.tribedynamics.com/

    CreatorIQ
    Check out these highlights from CreatorIQ Connect, 2023! Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
    CreatorIQ Connect 2023
    In Ep. 107 of Earned, we sit down with Stephanie Fried, CMO of the world’s largest fan wiki platform, Fandom. To start, we dive into Stephanie’s personal favorite fandoms and hear about the content that’s shaped who she is. We learn about Fandom’s mission and vision, and discover what makes it the world’s best resource for fans. Next, Stephanie shares what went into Fandom’s branding process, and explains Fandom’s goal of being the fan’s first choice for community and experience. Switching gears, we unpack how Fandom uses a multitude of social media platforms to maximize the value consumers are receiving. Stephanie emphasizes the importance her team places on creating new features and functionality that can “bring life” to new fans. Additionally, we explore how Fandom celebrates the idea of fan identity via in-person events that create meaningful connections for individual fandoms. Stephanie also reveals how Fandom works with entertainment companies on both data and content to meet users where they’re at. To close the show, Stephanie leaves us with some insightful advice on how to engage and retain audiences in cost-effective ways. In this episode, you will learn: 1) How Stephanie leveraged her background in research and insights to develop a user-centric approach, optimizing platform design and audience interaction at Fandom. 2) The unique challenges of managing multiple brands and competitors across Fandom’s diverse set of offerings. 3) How the different social platforms uniquely contribute to Fandom’s marketing strategies, and how the brand engages and retains audiences in cost-effective ways. If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen to and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Resources: Connect with the Guest: Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - https://www.linkedin.com/in/conormbegley/ CreatorIQ LinkedIn - https://www.linkedin.com/company/creatoriq/ Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author #fandom #stephaniefried #creatoreconomy
    Stephanie Fried, CMO of Fandom, on How to Serve Fans Across Their Whole Journey
    In the fast-evolving world of influencer marketing, staying ahead of the curve is essential for success. As brands invest significant resources into harnessing the power of creators, executives and decision-makers face the critical task of allocating their investments wisely. In this webinar we've detailed the findings of our 2024 Influencer Marketing Trends Report and the key factors that will shape the creator marketing landscape for the upcoming year. We go beyond the data points to contextualize the findings and provide a roadmap for strategic decision-making. Influencer marketing in 2024 will be more dynamic and effective than ever. Don't miss this opportunity to uncover the trends and strategies that will define your organization’s marketing success for years to come. Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
    Future of Influence: The Top Creator Marketing Trends for 2024
    In today’s episode of Earned, Conor has the pleasure of sitting down with two incredible guests: Rose-Marie Swift, veteran celebrity makeup artist and founder of RMS Beauty, and her partner in crime for 15+ years, Chief Strategic Officer Elaine Sack. To start, we hear why Rose-Marie was inspired to disrupt the industry and create her own clean beauty line after years of being a professional makeup artist to the stars, while Elaine shares why she decided to join the brand 15 years ago. Next, we discuss the recent explosion of expert-founded brands, and the reasons why Rose-Marie and Elaine believe these brands will stand the test of time. We unpack RMS Beauty’s impressive EMV growth over the last year and hear about the brand’s approach to working with creators, then learn why Rose-Marie herself decided to get on—and take over—TikTok. (#RoseMarieSwift has over 20M views!) Rose-Marie then shares why she believes her unfiltered content resonates across generations on the platform. We switch gears to discuss Rose-Marie and Elaine’s “husband and wife” working relationship, and how it has evolved over the last decade. The pair shares their rationale for bringing on financial partners, and why Highlander Partners and current CEO David Olsen were the perfect fit for them. To close the show, Rose-Marie, Elaine, and Conor discuss their craziest “middle-of-the-night” ideas for their companies. In this episode, you will learn: 1. Why Rose-Marie Swift started RMS Beauty, and how her relationship with Chief Strategic Officer Elaine Sack has evolved over the last 15+ years 2. How Rose-Marie's TikTok stardom has helped RMS Beauty reach and resonate with different generations 3. How Rose-Marie and Elaine successfully navigated the challenging process of bringing on a financial partner while remaining true to their brand's mission and values If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen to and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Resources: https://www.rmsbeauty.com/ Connect with the Guests: Rose-Marie's LinkedIn - https://www.linkedin.com/in/rose-marie-swift-38a6b010/ Elaine's LinkedIn - https://www.linkedin.com/in/elaine-s-614a542/ Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - https://www.linkedin.com/in/conormbegley/ CreatorIQ LinkedIn - https://www.linkedin.com/company/creatoriq/ Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X (Twitter) - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author #rmsbeauty #rosemarieswift #cleanbeauty
    Rose-Marie Swift and Elaine Sack on Why RMS Beauty Resonates Across Generations on TikTok
    In Ep. 104 of Earned, we sit down with Carolyn Dawkins, CMO of luxury jewelry company David Yurman. We start the episode by diving into Carolyn’s career trajectory and unpacking her learnings from “finishing school” brands like P&G, L'Oréal, Google, and The Estée Lauder Companies. We explore how Carolyn uses data and analytics to understand consumer behavior and build better pattern recognition, and Carolyn discusses her approach to executing fewer, higher impact brand campaigns (like David Yurman’s Sculpted Cable campaign with Sofia Richie Grainge). Carolyn reveals her mission to balance “heritage and heresy” at David Yurman—honoring the brand’s legacy while also surprising and delighting the modern consumer on platforms like TikTok. Next, Carolyn shares her process for getting to the core essence of a brand, and explains how the key elements of David Yurman are its creativity, innovation, commitment to craft, and family-run roots. To close the show, we discuss David Yurman’s approach to working with creators, before Carolyn shares her advice to others looking to achieve a similar career path. In this episode, you will learn: 1. How David Yurman successfully intertwines heritage with heresy to create a compelling brand experience for their modern consumer 2. How Carolyn uses data and analytics to understand consumer behavior and build better pattern recognition 3. David Yurman's approach to working with creators to bring luxury into the real world If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen to and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Resources: David Yurman - https://www.davidyurman.com/ Connect with the Guest: Carolyn’s LinkedIn - https://www.linkedin.com/in/carolyn-dawkins-b0502330/ Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - https://www.linkedin.com/in/conormbegley/ CreatorIQ LinkedIn - https://www.linkedin.com/company/creatoriq/ Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author #davidyurman #luxuryfashion #jewelry
    David Yurman CMO Carolyn Dawkins On Balancing “Heritage and Heresy” in Luxury Fashion
    In Ep. 105 of Earned, we sit down with Dan Elton, Senior Director of Customer and Marketing at trendy, fashion-forward online boutique, ASOS. To start, we dive into Dan’s thought process behind “starting at the ground floor” by focusing on stabilizing the brand, rebuilding the balance sheet, and refreshing the leadership team. We learn about ASOS’ goal to be in a position of growth, as well as its unique perspective on styling, which sets the brand apart from fellow industry leaders. Unpacking Dan’s experience in vastly different industries and companies, from Deloitte to Google, we hear what lessons he took from each stop on his journey, and how they shaped him into the executive he is today. Emphasizing his tenure working at Tesco and Sainsbury’s, Dan reveals how the grocery industry’s prioritization of quick execution drew him in, but the quality of leadership he was learning from kept him there. Dan underscores the importance of building internal muscle for branded content, and how a focus on selling a vision is vital. Additionally, Dan shares what he took away from his time working with MADE, an online furniture retailer that revolutionized the way London residents furnish their homes. To close the show, we switch gears and hear about Dan’s post-pandemic and self-proclaimed cliché hobby. In this episode, you will learn: 1) How a brand like ASOS is reinventing its customer journey, focusing on growth, and leveraging influencers for brand building. 2) What led ASOS to focus on building long-term relationships with fashion influencers, and how this strategy is shaping their brand and productivity. 3) How a career in different industries can make you a more well-rounded leader. If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen to and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Resources: Connect with the Guest: Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - https://www.linkedin.com/in/conormbegley/ CreatorIQ LinkedIn - https://www.linkedin.com/company/creatoriq/ Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
    ASOS' Dan Elton on Why Starting at The Ground Floor Is Vital to Success
    Moderated by Forbes Senior Contributor David Bloom, and joined by publishing leaders Natasha Vaquer (Vice), Collette Winn (NBCUniversal), and Max Kelley (ESPN) we discussed the current landscape of the media and publishing industry, and how the lines are blurring between publishing outlets and individual creators. Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
    The New World of Publishing | CIQ Connect
    Moderated by Conor Begley, Chief Strategy Officer at CreatorIQ, this session with brand founders Joe Cloyes, Dr. Brent Ridge, and Josh Kilmer-Purcell unpacked the trajectories of success, online and off, that led their brands, Youth to the People and Beekman 1802, to their lucrative acquisitions by L’Oréal and Eurazeo Brands, respectively. Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
    Founding Journeys in the Age of Creators | CIQ Connect
    Adrienne Lahens, the Global Head of Operations for TikTok’s Creator Marketing Solutions, broke down how creators have changed the face of marketing, both on the platform and off. She shared insights into the kinds of brands and activations that perform best on TikTok, and share her data-backed predictions for the future of the creator economy. Follow us on Social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ X - https://twitter.com/CreatorIQ?ref_src=twsrc^google|twcamp^serp|twgr^author
    TikTok: The Latest Learnings in The Creator Economy | CIQ Connect
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