CreatorIQ

    Influencers

    Industry

    Software

    Product Description

    Platform for influencer marketing that offers dashboards, reporting, analytics, and more to brands and media.
    Best For CreatorIQ is made for businesses with extensive needs for influencer marketing. We assist businesses in scaling through broad discovery, inter-organizational workflow tools, and rich, configurable reporting.

    Additional Features
    • Contact Database
    • CRM
    • Email Marketing
    • Faceted Search/Filter
    • Influencer Discovery
    • Influencer Relationship Management
    • Lead Management
    • Multi-Campaign
    • Payment Tracking
    • ROI Tracking
    • Social Media Monitoring
    Product Category
    Video
    Product Details
    • Pricing
      Not provided by vendor
    Company Contact
    • HQ Location
      Los Angeles
    • Email
      hello@creatoriq.com
    • United States
    Location

    Los Angeles, California, United States

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    Videos

    CreatorIQ (formerly Tribe Dynamics)

    ~Formerly Tribe Dynamics~

    CreatorIQ is the most trusted end-to-end influencer marketing platform, helping leading brands and businesses—including Sephora, Unilever, Calvin Klein, Disney, AB Inbev, Airbnb, and more—tap into the power of the Creator Economy to grow, manage, scale, and measure successful influencer marketing programs.

    Tribe Dynamics was acquired by CreatorIQ to become the definitive platform leader for the Creator Economy. Tribe Dynamics offers advanced influencer marketing analytics and solutions for iconic lifestyle brands, allowing marketers to see the full picture of their brands' earned media programs.

    To learn more, visit:
    CreatorIQ—https://www.creatoriq.com/
    Tribe Dynamics—https://www.tribedynamics.com/

    CreatorIQ (formerly Tribe Dynamics)
    In Ep. 72 of Earned, Conor sits down with Silvia Galfo, general manager of Armani Beauty. We start by talking about influencers: when Silvia first realized their potential, and how the narrative—and budgets—around influencer marketing have shifted in recent years. Silvia describes how important it is for luxury brands to strike the right balance between establishing a brand-led narrative and giving up some control to creators. We also discuss how to divvy up the marketing budget with the increasing number of channels available today, and Silvia shares her test-and-learn philosophy. We then explore the world of fragrance marketing—a historically difficult vertical to market across social media. Silvia emphasizes the importance of entertaining your audience, and shares the success of a recent TikTok activation for Armani’s Acqua di Giò Profondo fragrance. To close the show, we discuss how to adapt your brand’s message to resonate across international markets, and why Silvia’s leadership style prioritizes nimbleness and agility. In this episode, you will learn: 1.) How luxury brands' approach to influencer marketing has shifted in recent years 2. ) The importance of entertainment in fragrance marketing 3.) Why you should adapt your brand's message to resonate across international markets Key Takeaways: 0:00 - Silvia Galfo Intro 2:28 - Why brands—including luxury brands—should lean into influencer marketing 10:31 - How Silvia divvies up the marketing budget across all of today's new channels 13:39 - How to effectively market fragrance on social media 18:15 - Why brands should adapt their messaging to resonate across different markets and cultures 25:12 - Why Silvia's leadership style prioritizes nimbleness and agility If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Connect with the guest: Silvia's LinkedIn: https://www.linkedin.com/in/silvia-galfo-893a1a2b/ Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - https://www.linkedin.com/in/conormbegley/ CreatorIQ LinkedIn - https://www.linkedin.com/company/creatoriq/ Follow us on social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ Twitter - https://twitter.com/CreatorIQ?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
    Armani Beauty’s Silvia Galfo on How Luxury Brands Can Leverage Creators
    In Ep. 71 of Earned, Conor sits down with Marc Hustvedt, president of the largest YouTube channel in America (137 MILLION subscribers): MrBeast. Marc’s impressive resume also includes founding ventures like Tubefilter, Supergravity Pictures, and the Streamy Awards. We start the episode by learning why Marc enjoys building new companies, and hear why he’s particularly interested in YouTubers. We ask Marc about the core elements that make a piece of content successful, and the reasons behind MrBeast’s most recent explosion in (billions of) views. Marc shares how the MrBeast team has leaned into TikTok, before explaining the importance of viewer acquisition with captivating video titles and thumbnails, and a few of the ways MrBeast optimizes its content for performance. We hear Marc’s take on the current monetization models of social platforms like YouTube and TikTok, and how MrBeast’s side ventures like Feastables and MrBeast Burger are now contributing a larger slice of the revenue pie. To close the show, we discuss the impact that MrBeast, aka Jimmy Donaldson, has had on his hometown of Greenville, North Carolina, and hear what’s in store for the company over the next 20 years. In this episode, you will learn: 1.) The keys to creating a successful piece of content 2.) The importance of catchy video titles and thumbnails for viewer acquisition 3.) How MrBeast grew a following of 137 million subscribers (and counting!) Key Takeaways: 0:00 Intro 12:51 The keys to creating a successful piece of content 20:25 Why MrBeast leaned into TikTok 23:46 The importance of captivating video titles and thumbnails 26:06 How MrBeast optimizes his video performance 41:40 Marc’s predictions for the future of MrBeast If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Connect with the guest: MrBeast: https://www.youtube.com/@UCX6OQ3DkcsbYNE6H8uQQuVA Marc's LinkedIn: https://www.linkedin.com/in/marchustvedt/ Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - https://www.linkedin.com/in/conormbegley/ CreatorIQ LinkedIn - https://www.linkedin.com/company/creatoriq/ Follow us on social: CreatorIQ Instagram - https://www.instagram.com/creatoriq/?hl=en CreatorIQ TikTok - https://www.tiktok.com/@creator.iq?is_from_webapp=1&sender_device=pc CreatorIQ Twitter - https://twitter.com/CreatorIQ?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor #mrbeast #marchustvedt #jimmydonaldson
    MrBeast President Marc Hustvedt on What it Takes to Run America’s Largest YouTube Channel
    As ad costs continue to rise, doing more with fewer dollars is critical. In today’s market, content that features creators is outperforming traditional advertising, and organizations are adopting the charisma and influence that creators provide. In partnership with Meta, this webinar highlights the unique benefits of Meta’s newest ad innovation, Branded Content Ads. We cover how leading brands are leveraging Branded Content Ads to reduce ad costs, drive more sales, and ultimately get more out of their existing influencer partnerships.
    Outperform the Competition With Branded Content Ads | Meta & CreatorIQ
    In our 70th episode of Earned, we sit down with Winnie Park, CEO of Gen Z retailer Forever 21. We start by discussing the resurgence of retail and in-store shopping, and how the industry has changed since the start of the pandemic. Winnie unpacks the evolution of Forever 21’s omnichannel strategy, and emphasizes the importance of meeting the customer where they’re at. We dive into the retailer’s approach to influencer marketing, and Winnie shares why Forever 21 prioritizes co-creation. Conor asks Winnie what it takes to run hundreds of physical retail locations, and Winnie explains why store associates are crucial because they’re closest to the boss—the customer. Next, we hear Winnie’s perspective on the “Glass Cliff” phenomenon, and she shares why she believes women make some of the best CEOs, particularly in tough times. To close the show, Winnie reveals her greatest learnings from her mentors, and why she now loves mentoring other professionals, before sharing the advantages of being part of the SPARC Group community. In this episode, you will learn: 1.) How the retail industry has evolved and bounced back since the start of the pandemic 2.) The importance of a balanced omnichannel strategy and meeting the customer where they're at 3.) Why women make some of the best CEOs in tough times Key Takeaways: 0:00 Intro 01:08 The resurgence of retail and in-store shopping 09:43 The evolution of Forever 21's omnichannel strategy 17:34 Forever 21’s approach to influencer marketing 23:40 The keys to successfully running physical retail locations 27:49 Winnie's perspective on the "Glass Cliff" phenomenon If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ #forever21 #retail #womeninleadership
    Forever 21 CEO Winnie Park on the Resurgence and Evolution of Retail | Earned Ep. 70
    In our latest episode of Earned, we sit down with Jason Wagenheim, President and Chief Revenue Officer at global media company Bustle Digital Group. To start, we dive into Jason’s long-spanning career in publishing at Condé Nast, including his time at Vanity Fair, Glamour, and Teen Vogue. Jason reveals how accurate “The Devil Wears Prada” was, then unpacks how digital publishing took the print world by storm. We learn about the triumphs and challenges of acquiring and integrating a portfolio of independent media companies under one roof, including Elite Daily, The Zoe Report, and Inverse, before Jason emphasizes the importance of being comfortable with change. We discuss how publishers were the original influencers, and why advertisers should continue to see their value. Next, Jason shares the learnings he’s applied from his background in sales, and explains why empathy is key to being a successful leader. We close the show with the origin story of Jason’s current side hustle and passion project: East End Cowboy barbecue sauce. In this episode, you will learn: 1.) How the evolution of digital publishing took the print world by storm 2.) Why publishers are the original influencers 3.) The qualities you need to be a successful leader Key Takeaways: 0:00 - Intro 04:27 - The rise of digital publishing and its impact on print media 07:33 - Why publishers are the original influencers 15:58 - The benefits and challenges of acquiring independent media companies 26:54 - Jason’s biggest learnings from his background in sales 30:16 - The key qualities of a successful leader 35:32 - Jason’s BBQ sauce side hustle If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Listen and follow the podcast on: Spotify - https://open.spotify.com/show/6EvXMeMcgGHxjDXBmXqjFL Apple Podcasts - https://podcasts.apple.com/us/podcast/earned-unlocking-the-power-of-the-creator-economy/id1504030691 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA?sa=X&ved=0CBsQ27cFahcKEwiQta33gIb9AhUAAAAAHQAAAAAQNQ Connect with Conor Begley & CreatorIQ: Conor’s LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ #bustle #publishing #digitalmarketing
    Bustle Digital Group President & CRO Jason Wagenheim on Why Publishers Are the Original Influencers
    In Ep. 68 of Earned, we sit down with beauty industry veteran Ken Landis. Ken has a proven track record of success, co-founding some of today’s top beauty brands, including Bobbi Brown Cosmetics, TULA Skincare, and DIBS Beauty. To begin the episode, Ken reveals the core characteristics of a successful beauty brand, emphasizing the importance of a focused distribution strategy and unpacking his mantra of “narrowing deep.” He explains why Bobbi Brown Cosmetics started out in the ’90s by being “laser focused” on high-end specialty retail stores, and prioritized winning market share in the few doors they were in, rather than maximizing distribution. We then dive into Tula, and Ken shares why the skincare brand launched with a digital-first, influencer-centric strategy, which quickly paved a path to profitability. We explore the difficulties of building a brand identity through retail compared to DTC, and Ken unpacks the differences in marketing a color cosmetics brand versus a skincare brand. We then discuss how the creator economy has evolved over the years, and how DIBS and Tula approach organic relationships versus paid partnerships with influencers. To close the show, Ken details the key factors that have attracted him to invest in a variety of companies, from beauty to tech to art to cannabis, before sharing his philosophies on effective leadership. Key Takeaways: 02:47 - The core elements of a successful beauty company 11:40 - How digital marketing has evolved since Ken began in the industry 14:40 - Utilizing influencer marketing to expand brand awareness 16:45 - Common mistakes brands make in retail 22:43 - Key qualities Ken looks for when investing in companies Listen to the episode on: Spotify - https://open.spotify.com/episode/1Pe7maz8wW5LN72zAfkPmq?si=ROQg2i77TlCyhnoUz2MMIw Apple Podcasts - https://podcasts.apple.com/lk/podcast/68-ken-landis-bobbi-brown-tula/id1504030691?i=1000600983716 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/ZDhjOWU1YjUtZmUzOS00ODE4LTllZjAtZGEwZThmNjQzMjEz?sa=X&ved=0CAUQkfYCahcKEwjw_OSbtaj9AhUAAAAAHQAAAAAQAQ If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Like this video and subscribe to our channel to keep up with new Earned episodes coming soon! #bobbibrown #tula #influencermarketing
    Ken Landis, Co-founder of Bobbi Brown, TULA & DIBS, on the Keys to Building Profitable Beauty Brands
    In Ep. 67 of Earned, Conor sits down with creator economy expert and gaming industry veteran Rodrigo Velloso. We begin by learning what attracted Rod, who built his early career in traditional media, to join the then-booming tech industry. Conor and Rod then share their predictions for how the rise in AI technology like ChatGPT will impact industries across the board. We dive into Rod’s time at YouTube in the early 2010s, and hear why the platform’s shifting focus from views to watch time led to increased interest in long-form gaming videos—a completely new genre of content at the time. Next, Rod shares his learnings from his time as YouTube’s Director of Gaming Partnerships, before pivoting to his experience leading creator-led marketing at interactive gaming platform Roblox—which helped fuel the company’s hypergrowth to compete with gaming giants like Minecraft. We learn how Roblox’s monetization model drew an influx of gamers to the platform, and Rod emphasizes how the best content lives where its creators can be properly compensated for it. To close the show, we hear what Rod has learned about the broader creator economy since joining creator commerce platform Spring, and Rod reveals what’s up next for his career. Listen to the full episode on: Spotify - https://open.spotify.com/episode/5NhrPcIaB6pZjWzjnLxncn?si=vKmxixBET_aCh5DHofKAfw Apple Podcasts - https://podcasts.apple.com/lk/podcast/67-rodrigo-velloso-youtube-roblox/id1504030691?i=1000598561166 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/YjIzNjJlZjUtODVkYS00OTc0LWE4NjktMjczNTQxYTgxNzM3?sa=X&ved=0CAUQkfYCahcKEwiQqPiA4oT9AhUAAAAAHQAAAAAQAQ If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Like this video and subscribe to our channel to keep up with new Earned episodes coming soon! #gaming #roblox #influencermarketing
    Roblox’s Rodrigo Velloso on the Rise and Impact of the Creator Economy in the World of Gaming
    Check out our latest webinar on today's top marketing trends! With special guests including Brian Salzman (CEO of RQ Agency), Katy Coffield (Co-founder and CEO of Foodie Tribe), and Elyse Slayton (Director of Advertising at Pizza Hut), we unpacked best practices for navigating influencer marketing investment and budgets, explored the impact of video content on marketing programs, and revealed what trends to expect in 2023. For a data-driven look into where brands and creators are investing their time and resources this year, download our complete Influencer Marketing Trends Report here: https://www.creatoriq.com/white-papers/influencer-marketing-trends-report-2023 To learn more about how CreatorIQ helps the world's largest enterprises disrupt the creator economy, visit our website: https://www.creatoriq.com/ #influencermarketing #trends #creatoreconomy
    The Top Influencer Marketing Trends Driving ROI in 2023 | CreatorIQ Webinar
    In Ep. 66 of Earned, Conor sits down with Chelsea Riggs, Global President of top-ranking professional haircare brand Amika. To start the episode, we learn what attracted Chelsea, who joined the founding team of Amika out of college, to the then-small startup, and how she worked her way up in six years from being a business development manager to Global Brand President. We then dive into Amika’s standout success on social in recent years, and hear how building a more sophisticated influencer marketing engine—and a dedicated “A-team” creator community—helped propel this growth. Next, Chelsea explains why the sales team is so important to a beauty brand, as they are the “eyes and ears to the customer,” before sharing how Amika leverages its community of professional hair stylists for product feedback. Finally, we learn why Amika, which earned Sephora’s “Clean at Sephora” seal last year, has evolved its product line to include clean, responsibly sourced ingredients—plus, Chelsea reveals that the brand is on its way to receiving a B Corp certification. Listen to the full episode on: Spotify - https://open.spotify.com/episode/63r4CKDUwlnDKvIcVFr9Pl?si=CqLCaNqfQ6adBtAN6UD5nA Apple Podcasts https://podcasts.apple.com/lk/podcast/66-chelsea-riggs-amika/id1504030691?i=1000596408651 Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTAzL0Vhcm5lZCUzQS1TdHJhdGVnaWVzLWFuZC1TdWNjZXNzLVN0b3JpZXMtRnJvbS10aGUtQmVzdC1pbi1CZWF1dHktJTJCLUZhc2hpb24tYmFjNTliZGQvZmVlZA/episode/M2FkZjk5YmYtYTE3OC00YTJlLTgyYzMtNTBiNWVjMmRmMmJj?sa=X&ved=0CAcQkfYCahgKEwiwzp6RheL8AhUAAAAAHQAAAAAQkwE If you're new to our Earned series, be sure to catch up on all of our previous episodes here: https://www.youtube.com/playlist?list=PLopFdTZxUD9agClzFvKX_QykXrw8uFJRp Like this video and subscribe to our channel to keep up with new Earned episodes coming soon! #amika #influencermarketing #cleanatsephora
    Amika’s Global President Chelsea Riggs on Building the Brand's “A-team” and Going Clean at Sephora
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