Matchmade

    Marketing & Advertising, influencer marketing

    Industry

    Software

    Product Description

    Influencer marketing that is driven by performance is now in fashion. A simple-to-use tool called Matchmade connects influencers and advertising for measurable, focused marketing. We evaluate all content created by influencers and pair your game with the best and most appropriate influencers. A new benchmark in evaluating and analysing influencer and video performance is provided by the real-time campaign dashboard and comprehensive analytics.
    Ideal For
    We focus on app developers and the gaming sector.

    Additional Features
    • Faceted Search/Filter
    • Influencer Discovery
    • Influencer Relationship Management
    • Payment Tracking
    • ROI Tracking
    Product Category
    Video
    Product Details
    • Pricing
      Not provided by vendor
    Company Contact
    • HQ Location
      Urho Kekkosen Katu 5
    • Email
      hello@matchmade.tv
    • Finland
    Location

    Urho Kekkosen Katu 5, 00100 Helsinki, Finland

    Get Directions
    Videos

    Matchmade

    Matchmade is the leading influencer marketing platform for games and reaching gamer audiences. By analyzing more than 9.2M YouTube channels, we find the best creators for your needs and our network of 15,000+ content creators delivers more than 5 billion views every month.

    Our automated approach allows you to save time on tedious manual tasks and instead focus on essentials like strategy by automating the entire influencer marketing workflow – from finding and negotiating with creators all way to content enforcement and payments.

    Transform your influencer marketing from manual one-off collaborations into a scalable and automated user acquisition and brand growth channel with us!

    For more information, visit https://matchmade.tv/.

    Matchmade
    Watch the full episode on https://www.youtube.com/watch?v=XBI83QefiE4 #gamingindustry #influencermarketing #shorts #sustainability #digitalmarketing #gaming
    Gaming industry insights, PG Connects London - Episode link in comments #shorts
    In this episode, we are joined by Maor Sadra, the co-founder and CEO of Incrmntl, to discuss how we should measure and attribute influencer marketing and other video-based mediums to get a realistic picture of their performance. As a mobile industry veteran with years of experience tackling the trickiest measurement and attribution challenges, Maor had great insights about how advertiser can measure influencer and creator marketing better – and why the simple, click-based solutions do not provide a realistic picture of how well creators tend to perform. Contents: 00:00 - Episode preview 00:33 - Introduction 2:33 - Pitfalls of last-touch attribution 5:40 - How do people interact with video-based mediums? 10:00 - Effectiveness of influencers: buyer research vs. attribution 12:16 - What about lift studies? 18:10 - Organic uplift 20:25 - Incrmntl's approach 23:56 - Key takeaways so far 25:58 - Pricing challenges with influencers 29:30 - Summing it up #influencer #influencermarketing #creator #marketingstrategy #marketing #incrmntl #creatormarketing
    How to Measure Influencer Marketing in 2023
    #shorts #influencermarketing #marketingstrategy #advertising #gaming
    Why should game advertisers work more with small Youtubers?
    Matchmade Talks is a video series where we discuss the best practices of creator marketing and how advertisers can benefit from working with content creators. In this episode, we are joined by Jan Kuhlmann from Xsolla, who previously worked in marketing at Ubisoft for several years on titles such as Far Cry and the Anno series. In this episode, Jan talks about his experience leveraging creators at Ubisoft. Learn about why should you consider working with smaller content creators, how creators can help drive traffic to your online store, and more. Contents: 00:00 - Episode preview and intro 5:23 - How working with creators started 6:40 - Store promotions with creators 7:47 - Working with micro-influencers 10:49 - Why can smaller influencers work better than big names? 17:27 - Creator promotion strategy examples 26:09 - Measuring the success 32:07 - How brands can provide value to creators 35:29 - Key learnings 38:22 - Xsolla Partner Network
    Why Working With Smaller Content Creators Pays Off Big Time for Gaming Companies
    What to take into account when setting your creator strategy for 2023 See the full conversation on our channel for more insights #influencermarketing #advertising #shorts
    Setting up a winning influencer marketing strategy for 2023
    We discuss the elements of a winning influencer marketing strategy and how you can set yourself up for success in 2023. The discussion is based on our blog post at https://matchmade.tv/blog/how-to-set-up-a-winning-creator-marketing-strategy-for-2023/. Content: 00:00 - Introduction 02:35 - Sign the most critical creators as early as possible. 04:10 - Start with the basics 08:05 - How to scale over time 13:10 - The more detailed considerations 21:25 - Risks of relying on big creators only 24:45 - Sourcing creators 37:39 - Importance of broad targeting 45:37 - Summary of key points #influencermarketing #creatormarketing #creators #youtubers #marketingstrategy
    Creating a Winning Influencer Marketing Strategy [2023] - Guide for Advertisers
    The discussion is based on our blog post at https://matchmade.tv/blog/how-to-start-and-scale-creator-marketing/. In this video, Lucas and Petteri from the Matchmade team discuss how you can start and scale creator marketing on YouTube, what are the best practices and what you should avoid. If you've never worked with YouTube creators before, you first need to prove that the channel works. Once you've proved it can work, you need to scale it up. But how do you do that without spending a fortune on agency fees or hiring a massive team? And what do you do if you have a big launch or one -time promotional push coming up? In this video we cover what you can do in each of these scenarios. Content: 00:00 - Introduction 04:03 - Scenario 1: You've never worked with YouTubers before 09:54 - How many creators do you need? 15:17 - How to test if YouTube creators work for you 20:02 - Scenario 2: Scaling it up 25:25 - Two ways of scaling up creator marketing 27:33 - Scenario 3: A launch or big one-time promotional push 33:30 - How to track launch results 35:30 - Conclusion
    How to Start And Scale Creator Marketing on YouTube
    How to leverage YouTube creators as part of launching a game? In this video, Lucas and Petteri from the Matchmade team best practices of working with creators as part of a game launch, and how to manage these activities effectively so you can still focus on the broader launch. They also briefly discuss YouTube design changes and the addition of handles. The discussion is based on our blog post at https://matchmade.tv/blog/how-to-launch-a-game-with-youtube-creators/ Content: 00:00 - Introduction 04:03 - Why hire creators for launch promotion? 08:30 - How to time the creator content 13:22 - Best practices 20:30 - KPIs and tracking 28:59 - Summary 31:12 - News: YouTube changes and addition of handles
    How to Leverage YouTube Creators for a Game Launch
    We give you five of the most common reasons why campaigns end up unsuccessful. Some of the issues are very simple and easy to fix but the difference they can make will be substantial. 0:00 Reasons why your campaigns fail 0:17 The test budget was too low 0:54 Not measuring organic uplift 2:07 Working with creators just once 3:17 You only did one campaign 4:35 You have a type in mind
    Why did your creator marketing campaign fail?
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