Traackr

    Influencers

    Industry

    Software

    Product Description

    Traackr offers the industry's only influencer market performance benchmark, influencer finding, vetting, relationship management, campaign structure, and measurement. Every day, hundreds of new companies and agencies, along with more than twenty of the largest global marketers, rely on Traackr to help them make better decisions about influencer marketing. In the 2022 MarTech Breakthrough Awards, Traackr won "Best Influencer Marketing Management Platform."
    In 80 countries and 19 languages, Best For Traackr powers effective influencer marketing for hundreds of companies and agencies.

    Additional Features
    Product Category
    Video
    Product Details
    • Pricing
      Not provided by vendor
    Company Contact
    • HQ Location
      11 bis rue de Milan 75009 Paris
    • Email
      info@traackr.com
    • World wide
    Location

    11 bis rue de Milan 75009 Paris

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    Videos

    Traackr: Data-Driven Influencer Marketing

    Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to invest in the right strategies, streamline campaigns, and scale global programs.

    We are honored to power the most advanced and largest scale influencer marketing programs in the world for brands who are leading the way, including L'Oréal, Shiseido, Revlon, Charlotte Tilbury, Colgate-Palmolive, and Samsung.
    Our company was born global and thrives on collaboration. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore.

    Visit www.traackr.com to learn more.

    Traackr: Data-Driven Influencer Marketing
    While influencer product seeding (aka gifting) campaigns are great for driving awareness and sales, they have a dark side. Many brands waste time, money, and product without even knowing it — negatively impacting their ROI and, in the worst cases, the environment. During this event, we’ll discuss data-driven solutions to tackle the biggest challenges product seeding campaigns hold with influencer and entertainment marketing consultant, Bette Ann Fialkov.
    Workshop: Getting the Most from Your Influencer Product Seeding
    Learn how spend efficiency metrics can help take your influencer program to the next level from influencer marketing expert, Therese Little. Spend efficiency metrics are a way of objectively measuring and evaluating the way you are budgeting and spending money on your campaigns. Ultimately they can help you make smart, data-driven decisions and lead to improved influencer marketing ROI. More specifically, spend efficiency metrics can help you answer questions like: - Which influencer performs best in a campaign? - Which campaigns drive the best return on investment? - Which social media platforms should I invest in? - What is the overall efficiency of Influencer Marketing for my brand? While performance metrics like engagements, impressions, and reach are important to measure, spend efficiency metrics help you evaluate the efficiency of your influencer marketing program and ensure you’re investing in the right people. Spend efficiency metrics include: - Cost per Post (CPP) - Cost per Video (CPVID) - Cost per Engagement (CPE) - Cost per Video View (CPV) - Cost per Story View (CPSV) - Cost per Click (CPC) It’s important to compare cost per impression, cost per engagement, and cost per view because this gives you an objective sense of how much impact each partner, platform, and campaign drives for your investment! If you’re looking to take your influencer marketing strategy to the next level, Traackr is here to help! Our influencer marketing platform provides a robust budget optimization framework that helps leading brands get a better ROI on their influencer investments. https://www.traackr.com/contact
    How Spend Efficiency Metrics Can Improve Your Influencer Program
    Nothing feels worse than losing a dream influencer partnership because of a money conversation gone wrong. Mega influencer, Katie Beth Miedaner, and Madeline Chambers, Director of Influencer & Social Media Strategy at Maybelline, discuss the dos and don'ts of respectful negotiation with influencers. You’ll walk away from this hour-long event with the negotiation techniques you need to ensure you’re paying your influencers fairly, without breaking the bank.
    Becoming an Influencer Negotiation Pro
    What makes a brand partnership great? We invited Alice Hampton, Founder of ACP Management, Nikki DeRoest, Celebrity Makeup Artist, and Kat Stickler, TikTok phenom to talk about their favorite brands to work for and what exactly makes them great.
    Top Influencer Marketing Tips from Kat Stickler, Nikki DeRoest, and Alice Hampton
    During this fireside chat with Tiphaine Neveu, Head of Influence, PR and Social at Club Med, and Sarah Shaker, Head of Brand Engagement for Maybelline New York, you'll hear how these two brands work with creators in different ways to achieve their influencer marketing goals.
    How L'Oréal and Club Med Design Experiences That Nurture Lasting Creator Relationships
    Strong creator partnerships lend to strong influencer marketing programs. Nicolas Chabot, Traackr's Chief Customer Officer, shares how creator retention, or your ability to work with creators over the long haul, is important in contributing to the ROI of your influencer marketing program.
    New Influencer Marketing KPIs to Manage Your Creator Strategy
    It’s easy to roll your eyes at new technology… but what gets us excited at Traackr is how innovation can inspire new ways of creating and collaborating. In this session, you’ll hear from Lauren Thermos, Senior Director, Global & US Integrated Marketing, E.L.F. BEAUTY, as she provides a glimpse into how brands can (or might have to) embrace the metaverse.
    Explore Influencer Marketing in the Metaverse with Lauren Thermos at e.l.f. Beauty
    Influencer marketing has become mission critical for any brand that wants to earn consumer attention. However, the playbooks from the past no longer work in this hyper saturated, quickly moving space. In this workshop, influencer marketing expert Therese Little will share: - A framework for analyzing your brand’s performance - A few scenarios that will test your data and performance analysis skills - Some real-world examples from other strategic brands in the industry This is a good workshop for you if you: - Are still uncertain if you’re picking the most impactful influencers - Have a sneaking suspicion your budget could go further - Find campaign and program reporting overwhelming - Aren’t quite sure how to identify next steps after reporting on performance
    Workshop: Data Driven Influencer Marketing in the Age of Creators
    Over the past decade influencer marketing has gone from experimental to essential: beauty brands now partner with influencers to build awareness, engage with consumers, and even drive sales. So how do you succeed in an increasingly saturated space? What are the secrets to achieving consistent, measurable success with your influencer marketing programme? This webinar explores how one global brand has evolved its influencer marketing programme over time to drive growth. You'll learn: - Wella’s journey in influencer marketing from early adoption to sophistication. - The role of technology in consolidating, coordinating, and optimising complex multi-market programs. - How the brand leveraged competitive benchmarking and Traackr’s Brand Vitality (VIT) Score to improve performance and measure ROI.
    The second wave of influencer marketing
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