Coverage Books

PR

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Product Description

You earned that publicity after a lot of effort. Therefore, when you accomplish, you want to brag about it and gain some attention. The issue is that putting together PR reports is mind-numbingly monotonous and you're busy. Why aren't you organising your next brilliant campaign? Don't stay up late cutting and pasting! removing portions of screenshots, manually looking for recent website visits. We make it incredibly simple for you to add your content and prepare it for display! a few minutes. not hours.
Ideal For
In-house and agency-side PR teams frequently employ our services.

Features

Campaign Analytics
Clippings Management
Customizable Reports
Multi-Channel Marketing
Search/Filter
Social Media Monitoring

Video

Industry

Software

Company Contact

HQ Location

Brighton Museum & Art Gallery
Email

support@coveragebook.com
Brighton, England

Location

Brighton Museum & Art Gallery, 4-5 Pavilion Buildings, Brighton, England BN1 1UE, United Kingdom

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Gallery

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Videos

CoverageBook

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work?

If your agency finances are feeling like a challenge right now you’re not alone.

Research has confirmed that PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators (Provoke 100 research) found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn.

Although agencies can’t control client budget decisions, there are efficiencies that can be made in how fees are managed and how agency finances are protected.

To help guide you through this tricky time, Stella is joined by agency Chief Finance Officer Simon Collard. With over 30 years experience as an Agency CFO, Simon is an expert as safely guiding agencies to larger margins and consistent profitability, whatever the industry climate may be.

Stella first met Simon at digital PR and marketing agency Propellernet. Alongside a talented management team, Simon lead the agency to triple margin, quadrupled the revenue and generated 10x more profit. All without pressure on staff; the agency won Best Place to work in the UK 8 years running during this period of growth.

In this interview Simon shares his wisdom on;
- Pricing and fees; Should PR be time or value priced? Or should we charge by output and outcome bonuses?

- The importance to demonstrate the problems you are solving for your client, always.

- Resilience; how to build it and where conscious over-servicing fits in.

- ‘Profit vampires’ and how to deal with them.

- Why the profit and loss sheet is a lagging indicator to an agency’s health & noticing negativity in the P&L means it could be too late

- Numbers; The % of revenue you should spend on people, and cost per person

- And the golden key in all agency profitability; time and resourcing and the best ways to manage it

If you want to find out how you can make time and fee efficiencies in your agency by speeding up the task of reporting, head to CoverageBook.com and get your team to test through the FREE trial. You could be banking saved fee time before you know it.

PR Resolution Podcast: How to make your agency profitable with Stella Bayles and Simon Collard

PR Resolution Podcast: The Power of Music Partnerships with Stella Bayles & Jelena Grozdanich

We're back with 5 new updates and features! A new demo book, our custom slide builder, new CSV format, better publication metrics and nifty new buttons to help move clips between books!

00:00 - Intro
02:24 - Our new demo book
04:10 - Custom slide builder
10:36 - New CSV format
18:12 - Publication metrics
22:52 - Move clips between books

Webinar - August 2023 Product Update

In this episode Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went on to lead media relations at the world's leading cancer charity; Cancer Research UK.

They talk about the moment Martin made his career-defining decision and why he and the charity have never looked back.

Stella and Martin cover the changing media landscape and how Martin’s journalism background and skills shaped the way his team now operates just like a newsroom.

Martin shares the Cancer Research UK overall objective and how that flows into his team’s strategy and KPIs.

He also talks about the importance of budget scrutiny in the charity sector and the work his team does in-house in order to make the most of the donations made to Cancer Research

Martin also shares some of their memorable campaigns that PR delivers so well; educating and raising awareness of prevention and treatments to help people live longer and better lives. And ultimately Beat Cancer.

This podcast episode was brought to you by Stella and the team at CoverageBook. If you want to speed up your reporting process to make the most of your budgets start your free trial of CoverageBook.com now.

How Crime Journalism led to a Leading UK Charity PR Newsroom

Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement.

This interesting breadth of experience has a one key point in common; PR. and specifically how PR coverage helps attract investors and gains funding.

Margo experienced this first hand when her concept design of the sneaker that made music with movement, had stayed static as an idea for years until it went viral. Through the vast amount of exposure and engagement Margo was able to gain the attention of investors and engineers she’d only dreamed of years before.

Margo now shares her PR to investment strategies with start-up businesses and charity organisations so they can do the same.

This episode is absolute gold for any organisations that need to raise funding. It’s also a brilliant example of the true power of PR.

PR Resolution Podcast: How A Musical Shoe Led To A PR Investment Firm

PR Resolution Podcast: Inside 'Secret Cinema'

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its! But when I heard this story of one ‘agency value’ resulting in the team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to it!

This is a story of listening to staff, being truly transparent and genuinely wanting to help people. I interview David Fraser -the Founder & Managing Director of Ready10, who are a consumer agency known for creative and carrying out digital PR for the likes of McDonald’s, Paddy Power, Flora and Brewdog. However it's the launch of their for-good arm ‘Ready to Help’ that we cover and specifically their (no-fee) project with Save a Child and Magen David Adom, that saw them helping to evacuate a group of children from Ukraine.

David shares the full account of how one phone call turned into the most complex but rewarding project the agency had ever worked on

How David’s past crisis management experience with Lord Sugar came into its own on the project

How the whole team (and other clients) pulled together to help

And importantly whether it was a success and how the children are now

David also reveals how the agency survived COVID, didn’t accept UK government furlough grants, paid bonuses and managed to carry out this amazing project on zero budget.

This story is an inspiration.

PRResolutionPodcast with Stella Bayles: How 1 PR team evacuated 54 Ukrainian orphans to the UK

In this episode Stella interviews PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups.

They delve into the research results including the types of business that see success, the PR approach needed to gain results and how important a CEO or founder can be in the process.

The conversation is fascinating, not just because of the correlation the research found between PR and financial funding but because both Darryl and Richard have experience in both b2b and reputation work which is key in this.

Darryl is the MD and Co-Founder of performance-driven marketing and comms consultancy, Hard Numbers.

Richard is the co-managing partner of evaluation firm CARMA. He’s been awarded CIPR President’s medal for his service to PR, he won the AMEC Don Bartholomew Award and of course was also the chair of AMEC between 2016-2022 too.

Together they share wisdom and practical advice from their own experiences throughout the interview.

The interview covers:
How they researched 64 startup unicorn businesses & analysed over 65,000 pieces of coverage

A look at the sectors that have the most potential for funding

Darryl shares tips on how best to work with busy senior leaders & why a ‘Get to text’ approach is best

and where Stella challenges correlation vs causation in the results, Richard shares brilliant PR measurement wisdom. Lessons for all PR pros.

PR Resolution Podcast Stella Bayles: 'Coverage to Captial'

This webinar looks at the online and social platforms we support and the data we collect for each. We'll also cover some new updates that make editing publications easier, and our new custom metrics management features!

00:00 - Intro
02:24 - Platforms and data we collect
14:34 - Editing publication data
24:01 - Metrics management

Webinar - CoverageBook's Publication Metrics

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