A cross-media data platform called Advocado links offline and online audience information in order to have an impact on the consumer journey. The platform was created by marketers for marketers, and it leverages signal data from patented watermark technology, natural language processing, automatic content recognition, and real-time weather to generate, integrate, evaluate, and activate their data quickly to improve performance. The Advocado, with its headquarters in St. Louis, Missouri, has created a platform that helps fill visibility
