With the help of the Evocalize Digital Collaborative Marketing Platform, sponsors and participating partners may work together to execute digital marketing campaigns that make use of shared resources in order to accomplish their shared objectives. Using the Digital CMP, the sponsoring partner provides participating panthers with simple tools that can be activated with a button click, allowing them to run programmes that include best practises, audiences, creative, messaging, and co-op budgets within a framework that complies with brand guidelines and legal requirements.