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    AuthorityLabs

    SEO rank tracking software that's reliable & accurate

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    Product Description

    AuthorityLabs is a cloud-based SEO (search engine optimization) management solution that assists marketers with keyword rank tracking and campaign analysis. The platform offers a range of features including reporting, data filtering, competitor tracking, custom branding, multiple user accounts, and keyword discovery.

     

    Marketing teams can use AuthorityLabs to check domain rank for keywords across multiple geographic areas and devices. The location-specific rank tracker includes hyper-local city and zip code search data. Ranking data is generated on desktop and mobile to determine a domain’s overall level of visibility. Teams can use the keyword module to identify targeting opportunities and prepare an aligned content strategy. The application comes with a reporting tool which collects data from multiple sources including Google Analytics and helps users with visitor tracking.

    Key Features
    • SEO
    Additional Features
    • Competitive Analysis
    • Dashboard
    • Google Analytics Integration
    • Keyword Rank Tracking
    • Keyword Research Tools
    • Reporting & Statistics
    Social Networks
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
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    • SEO
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    Product Details
    • Pricing
      $49 - Starter $99 - Pro $225 - Pro Plus $450 - Enterprise
    Company Contact
    • HQ Location
      15400 Southeast 30th Place
    • Email
      support@authoritylabs.com
    • United States
    Location

    15400 Southeast 30th Place, Bellevue, Washington 98007, United States

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    Videos

    AuthorityLabs

    Authority Labs videos hosted by Stevie Leigh Boebi

    AuthorityLabs
    Due to the amount of data at our fingertips, these days, searchers are looking for local business information in a more unique way than ever before. That means SEOs have to up their game and change the way they rank businesses locally. 

If you’re a local business or an SEO trying to put the pieces together learn how to properly rank local businesses in 2020 in this webinar.

Hosted by Garrett Sussman
Website: https://grade.us
Twitter: https://twitter.com/garrettsussman

Panelists:

Greg Gifford
Website: https://searchlabchicago.com/
Twitter: https://twitter.com/GregGifford

Darren Shaw
Website: https://www.whitespark.ca
Twitter: https://twitter.com/DarrenShaw_

Kelcey Drapp
Website: https://www.dealeron.com/
Twitter: https://twitter.com/kelceydrapp

1:27 What is local SEO aside from directory citations? What’s involved?

4:10 How has local search changed? How are users changing how they search for local businesses?

7:20 What kind of trends, if any, have you noticed with voice search and local SEO?

14:55 What are some of the biggest struggles of trying to do local SEO?

21:56 Is there any evidence that local SEO is preferred, or necessary, for businesses that don't rely on people walking in through their front door? 

26:42  What does structured data markup mean for local SEO? Is it something that should be applied to every web page to optimize your website?

34:43 How important is Reputation Management for SMBs? 

37:10  How much effort should be focused on optimizing a local business on the other players, the non-Googles like Facebook, Yelp, and the search engines? 

41:40 Let’s talk about that November 2019 local algorithm update from Google. What’s your thoughts and what did you see as a result? 

46:24 As an agency, what do you report about for your local SEO clients? What are some of the most popular KPIs?

Track your SEO rankings across all of the keywords important to growing your business.

Start your 30 day free trial today! 

Go to https://www.authoritylabs.com/ and get started.
    Local SEO: How to Attract Local Businesses in 2020
    Jim Christian of Blush Digital, Joe Sinkwitz of Intellifluence, and Garrett Sussman of AuthorityLabs discuss the challenges of rank tracking for digital businesses.
    SEO War Stories with Jim Christian
    Ranking a website with one single location is one thing, but having multiple sites with multiple locations around the world is a whole other ballgame. Obstacles like GDPR, multiple languages, proper site structure, and country variations can add difficulty for even the most technical SEOs.

In this webinar replay, international SEO experts Aleyda Solis, Michael Bonfils, and Gabriella Sannino discussed how they rank their clients around the globe and get past each international ranking obstacle. 

Hosted by Ashley Segura 
Website: http://madhouse-marketing.com/
Twitter: https://twitter.com/ashleymadhatter

Panelists:

Aleyda Solis
Website: https://www.aleydasolis.com/en/
Twitter: https://twitter.com/aleyda

Michael Bonfils
Website: https://www.seminternational.com/
Twitter: https://twitter.com/michaelbonfils

Gabriella Sannino
Website: https://level343.com/
Twitter: https://twitter.com/SEOcopy

Questions:

(8:50) Do you find that a lot of clients have a brick and mortar location and try to do international online, or is it usually companies that have multiple locations all throughout the world, do you see any patterns with your clientele?
(12:58) What tips do you have to manage client communication issues on an international scale?
(20:12) How do you determine what a site or brand’s potential is going to be in a target country?
(22:18) How do you start working on building authority and trust in a brand new region?
(28:52) How can you make a consumer choose your brand over other international competitors and other local competitors?
(40:03) What’s a good number of keywords for international SEO research?
(41:10) How important is site structure in international ranking and what guidance do you have for International technical SEO?
(49:00) When you have multilingual sites, how do you choose which is the canonical when you have 8 pages in different languages with the same content?
(53:30) Have you ever ranked anything in North Korea and do you have any tips? 
(54:12) What’s the best tool for international keyword research?

Track your SEO rankings across all of the keywords important to growing your business.

Start your 30 day free trial today! 

Go to https://www.authoritylabs.com/ and get started.
    AuthorityLabs Webinar Replay: International SEO - How to Rank Around the World
    Wil Reynolds, founder, and director at Seer, started his agency going door-to-door, connecting with businesses like local hair salons. Word spread quickly about Seer’s amazing service and exceptional results. Their business grew rapidly.

They grew so quickly, that they required a more flexible solution to their new data consumption needs. A larger volume of data could get more expensive, fast. 

More data means Seer has a truer representation of consumer behavior.

More data means precise focus, no overspending and consistent, above-average returns for their clients. 

Seer made the switch to AuthorityLabs. 

They began pulling data on millions of keywords, incorporating the data into their business intelligence and analysis tools.

Seer was suddenly able to request SERP data collection runs of millions of keywords, available in hours. For example, a large international shoe manufacturer recently ran 2 million keywords through AuthorityLabs. The AuthorityLabs process populated their BigQuery environment with 202 million SERP data records. AuthorityLabs ran 2 million keywords, taking in all 202 million SERP data records into BigQuery, in less than 24 hours for Seer. 

The AuthorityLabs Data Services has enabled Seer to do the impossible, to drink up a sea of data. With the right partner, they’re finally able to absorb incomprehensible amounts of data their clients need to grow.

They’re able to do the hard work well. 

Identify hidden industry trends buried in keyword data sets. Combat wasted spend and unlock savings for their clients: Spot semantic inaccuracies and campaign leaks.

Read the entire case study here: 

https://www.authoritylabs.com/seer-interactive-seo-case-study/

Learn about AuthorityLabs Data Services capabilities here: 

https://www.authoritylabs.com/api/
    How Big Data is Changing the Game for SEO | Wil Reynolds of Seer on AuthorityLabs Data Services
    Optimizing a single brand’s website may sound like a dream to agency folk, but for in-house SEOs, it can be a constant uphill battle. It’s not just about trying to outrank the competition for in-house  SEO’s, but maintaining rankings quarter-to-quarter.

In this webinar, Keith Goode, Jackie Chu, and Topher Kohan shared their experiences as in-house SEO’s and what it’s like being an SEO for brands like IBM, Dropbox, and Weather.com. 

Hosted by Ashley Segura 
Website: http://madhouse-marketing.com/
Twitter: https://twitter.com/ashleymadhatter

Panelists:

Keith Goode
Website: https://keithgoode.com/
Twitter: https://twitter.com/keithgoode

Jackie Chu
Website: https://www.jackiecchu.com/
Twitter: https://twitter.com/jackiecchu

Topher Kohan
Website: https://business.weather.com/
Twitter: https://twitter.com/Topheratl

Questions:

(08:11) How does in-house SEO differ from in-house?
(10:48) What has been your scariest experience working as an in-house SEO?
(16:50) Do you have any advice or any methods that have worked in the past on communicating the importance of SEO to an executive?
(20:30)Do you put out fires when uninformed executives are reading SEO news?
(26:00) What are the makings of a perfect in-house SEO department?
a) How many people?
b) Who does what?
c) How many roles needed?
d) What is the minimum?
(31:00) What kind of internal resources are the most important for in-house SEOs to have?
(34:33) When it comes to reporting, usually agencies deliver monthly reports, but as an in-house SEO what kind of reports do you compile and how often?
(37:04) How do you correlate SEO to generating revenue?
(40:00) How do you attribute sales/revenue to your SEO efforts? 
(44:30) What tools do you use daily?
(50:04)What KPI other than clicks and visitors from organic traffic are used to measure ROI or investment resources?
(51:56)How do you create your content? In-house or outsource? What have you found to be best practices? 

Track your SEO rankings across all of the keywords important to growing your business.

Start your 30 day free trial today! 

Go to https://www.authoritylabs.com/ and get started.
    AuthorityLabs Webinar Replay: In-House SEO: Strategies, Struggles, and Solutions for In-House
    Sure, there’s plenty of parts of SEO that remain the same from year-to-year. Websites need to be audited, optimized, and improved constantly, and that never changes.

But, the way we do SEO can change each year. Google makes new changes, users change the way they search, and technology throws a few advanced curveballs. The landscape is constantly changing and SEO’s need to be ready to buckle up and hold on tight. 

In this webinar, Michelle Robbins, Cindy Krum, and Duane Forrester shared their take on what SEO will look like in 2020, including some of their top tips, predictions, and how to survive. 

Hosted by Ashley Segura 
Website: http://madhouse-marketing.com/
Twitter: https://twitter.com/ashleymadhatter

Panelists:

Michelle Robbins
Website: https://www.aimclearblog.com/home/
Twitter: https://twitter.com/MichelleRobbins

Cindy Krum
Website: https://mobilemoxie.com/
Twitter: https://twitter.com/Suzzicks

Duane Forrester
Website: https://www.yext.com/
Twitter: https://twitter.com/DuaneForrester

Questions:

(3:30) How has SEO has evolved over the years in general?  What has been your most favorite and least favorite change to the way SEO is done over the years? 

(8:10) Is mobile marketing now a fundamental part of marketing from an SEO perspective? 

(8:38) What are you most looking forward to in terms of SEO in 2020?  What are the new technologies and  strategies that are coming? 

(10:56) What’s your ’opinion’ on content?

(18:30) At what point does content become about quality and not about quantity? 

(30:05) How can brands better understand the amount of  data in 2020? 

(32:30) How do you analyze and digest mobile data? 

(34:45) How do you see local search changing in 2020?

(40:15) Will there be a new device or new focus switch for SEO? 

(47:00) Q&A

(47:15) Do you feel that Google will continue to drive more and more traffic back to its own properties? With SERP real estate continuing to disappear, how should optimizations strategies evolve?

(48:55) Are there any 'dark corners' that are worth dabbling in for 2020? Maybe something a little off the beaten path? 

Track your SEO rankings across all of the keywords important to growing your business.

Start your 30 day free trial today! 

Go to https://www.authoritylabs.com/ and get started.
    SEO in 2020 Predictions, Preparations, and Evergreen SEO Planning Strategies 2
    Do you have a routine when it comes to auditing a website? 

There are many, many ways to perform an SEO audit and lots of tools to use along the way. Surprisingly, many SEOs and business owners struggle to translate their SEO audits into a story. 

In this webinar, panelists Casey Markee, Adam Reimer, and Sarah Decker share  how they conduct SEO audits for their clients and how to understand the audit findings.

Hosted by Ashley Segura 
Website: http://madhouse-marketing.com/
Twitter: https://twitter.com/ashleymadhatter

Panelists:

Casey Markee
Website: https://www.mediawyse.com/
Twitter: https://twitter.com/MediaWyse

Adam Riemer 
Website: https://www.adamriemer.me
Twitter: https://twitter.com/rollerblader

Sarah Decker
Website: https://www.tophatrank.com
Twitter: https://twitter.com/TopHatSarah

Questions:

(5:10) What is the largest site you’ve audited? How long did it take?
 
(9:02) What kind of sites are your favorite to audit?

(10:25) Which ones are your least?

(12:45) When you first started auditing websites, what were some of the big mistakes you made? 

(17:05) Say you have a new client that just signed on for a site audit, what’s the first order of business? 

(20:37) What are the most important metrics to look at? 

(21:42) When you see a client who has a big drop in traffic out of nowhere, how do you determine the cause of the traffic loss? 

(28:22) Let’s talk about taxonomies or categories in wordpress - how are they beneficial to SEO? 

(33:42) When it comes to link building, what strategies do you recommend to clients to help grow their links?  

(40:20) How do you use the data to tell a story to the client?  What techniques do you use to explain audit findings to a client, especially a client who isn’t familiar with technical terminology?  

Q & A

(47:00) Rachel: What sort of reasons would you give for recommending deleting a bulk of posts? Just bad content that isn't ranking and has no possibility to rank? 

(49:34) Saba: Would you recommend stop using tags since they have no SEO value ? 

(53:22) Are there any good free tools to use to analyze my blog? And what are the numbers/data that I need to focus on to improve my blog? 

Track your SEO rankings across all of the keywords important to growing your business.

Start your 30 day free trial today! 

Go to https://www.authoritylabs.com/ and get started.
    AuthorityLabs Webinar Replay: Using Your SEO Audit To Tell a Story
    Not all two websites are alike. Handling SEO for a B2B company has different steps than managing a B2C SEO campaign. 

Goals, target audiences, and sales funnels are just a few of the differentiating factors between the two types of businesses, but there are some commonalities and ways to optimize both.

Thankfully, we've got top SEO experts Bill Hartzer, John Leo Weber, and Steve Wiideman weighing in on the topic and sharing their first hand experience optimizing both types of businesses. 

Hosted by Ashley Segura 
Website: http://madhouse-marketing.com/
Twitter: https://twitter.com/ashleymadhatter

Panelists:

Bill Hartzer
Website: https://www.hartzer.com/
Twitter: https://twitter.com/bhartzer

John Leo Weber 
Website: https://www.projectmanager.com
Twitter: https://twitter.com/JohnLeoWeber

Steve Wiideman
Website: https://www.wiideman.com
Twitter: https://twitter.com/seosteve

04:31 What are some of the main differentiating factors you can think of for marketing a  B2B company? For marketing in general. 

05:55 Do you see the same thing around traffic being a differentiator between B2B and B2C?

07:30 Do you find that crafting content for B2B and B2C is  different?

09:23 Would you agree that these two different business models, even though they both deal with overnight stays, would need different optimization techniques?

18:57 Do you see that the goals clients are coming to you with for B2B are totally different than B2C , or are they looking for the same things like traffic and better rankings?

23:20 In terms of the difficult aspects, which campaigns are easier? Or do you find them to be the same at the beginning?

30:55 Question from the audience - David asked: What are some of the strategies that are fundamentally opposite in B2B vs. B2C?

33:48 Do you see one kind of company getting penalized more or is it generally the same across both?

40:03 Is it easier to get backlinks for B2B or B2C?

45:19 Audience Question: Amy - Does implementing AMP make more sense for B2B or B2C?

51:17 Wrap Up

Track your SEO rankings across all of the keywords important to growing your business.

Start your 30 day free trial today! 

Go to https://www.authoritylabs.com/ and get started.
    AuthorityLabs Webinar Replay: The Difference Between B2B SEO & B2C SEO
    When Google rolls out an algorithm update, it creates massive uncertainty since nobody knows exactly who has been impacted and whether it's positive or negative.

Now that the dust has settled since Google rolled out its June Core Update, we can discuss and analyze what exactly has happened across the landscape of search engine rankings and results.

We interviewed three top SEO experts, who know a thing or two about evaluating Google updates. They shared their first hand experience dealing with the impact of the update. 

Hosted by Ashley Segura 
Website: http://madhouse-marketing.com/
Twitter: https://twitter.com/ashleymadhatter

Panelists:

Marie Haynes
Website: https://www.mariehaynes.com/
Twitter: https://twitter.com/Marie_Haynes

Jason Mun
Website: https://www.overdose.digital/
Twitter: https://twitter.com/jasonmun

Eli Schwartz
Website: https://www.elischwartz.co/
Twitter: https://twitter.com/5le

04:25  : Google Talks about the Algorithm Updates -

05:00  : What do we make of Google providing a transparent alert that they are updating their algorithm?

06:15 : How helpful was it knowing that an algorithm was coming?

08:26 : Are the updates based on ‘Quality’? How do you quantify ‘quality’ for clients?

10:05 : How do you evaluate a new brand/client’s site from a Google best practice perspective?

11:45 : How do we establish more significant algorithms updates? 
Is it only one roll-out? Are there multiple updates back-to-back?

15:48 : How are updates different for Australian websites?

17:03 :Have you seen any of yours or your client’s site be impacted by either updates? Why do you think that was?  Any patterns of specific industries or locations for this update that were affected? 

20:25 : How do you advise penalized clients or clients nervous about traffic fluctuations after a major update?

21:57 : How long can you expect to recover from a core quality update?

24:07 : What do you recommend to clients when it doesn’t look like a site will ever recover from an update?

28:10 : What tools do you use to check a client site? How often are you using those tools to check after an update?

29:45 : Any recommendations for a site owner that is suffering a traffic loss due to Google's June 2019 broad core update or algorithm tremor?

31:45 : Do people always point their finger at Google for negative search results?

34:18 : Google stresses the importance of having an honest site
What can we qualify as an honest site? How can a site owner provide this level of trust to a visitor? 

36:45  : How can someone who is new to SEO evaluate tools to use on their website? How do they know it’s actually adding value to their site?

38:00 : Audience - Question & Answers

38:26 : Why does targeting featured snippets always result in a no click search?

43:00 : For natural health sites, what’s the best way to adjust to the algorithm updates?

46:52 :How do you feel ‘EAT’ affects automotive sites? 
Should they include citations, and does it matter who the author is?

52:14 : What is the biggest difference between ranking for B2B versus for end users?

Track your SEO rankings across all of the keywords important to growing your business.

Start your 30 day free trial today! 

Go to https://www.authoritylabs.com/ and get started.
    AuthorityLabs Webinar Replay: Evaluating the 2019 June Core Google Algorithm Update
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