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As a newer B2B sales professional, you probably spend most of your time on sales-ready or warm leads—ignoring cold leads altogether. But don't let a lack of experience dealing with cold leads stop you from tapping into this underrated resource.

By revisiting your outreach strategy, tailoring your sales activities to buyer pain points, and anticipating purchase barriers, you’ll be better able to build a cold lead’s potential until they’re ready to make a purchase.

1. Revisit your outreach strategy

An effective outreach strategy requires careful orchestration that considers the right moment to reach out to a cold lead as well as the amount of time you should spend on attempts to progress them through the sales pipeline.

2. Tailor sales activities to buyer pain points

Only a small percentage of marketing-qualified leads convert to closed business despite being a good fit, according to Gartner. The solution? Customized lead nurturing, or tailoring your sales activities based on a lead’s specific pain points.

3. Anticipate purchase barriers

Did you know that B2B leads are 38% less likely to close a sale if they’re facing moderate-to-high uncertainty in the workplace? Our last tip helps you simplify the decision-making process for leads facing purchase barriers due to organizational change.

For more resources on sales and business development, visit Capterra’s resources page: https://www.capterra.com/resources/

3 Tips To Convert Cold Leads

"💡📘 Interested in Booqable? Browse Booqable reviews, pricing and compare with popular alternatives at https://www.capterra.com/p/138689/Booqable/?utm_source=youtube&utm_medium=video&utm_campaign=video_review_desc_newid

Booqable Review 2023.

All-in-one rental software.

Booqable is award-winning rental software that's changing the game for rental businesses worldwide. With easy-to-use tools and amazing support, Booqable has everything you need to streamline your everyday processes, lighten your workload, and let your customers book and pay right on your website. With inventory management, orders, CRM, invoicing, payments, and more, we're here for you every step of the way.

0:00 Intro
0:19 What other software products did you consider or switch from?
1:02 What were the reasons you chose Booqable?
1:44 How easy was it to onboard and integrate Booqable into your business?
3:26 What recommendations do you have for others considering Booqable?"

Booqable Review: Great Value and Inventory Management

"💡📘 Interested in Asset Essentials? Browse Asset Essentials reviews, pricing and compare with popular alternatives at https://www.capterra.com/p/113574/Asset-Essentials/?utm_source=youtube&utm_medium=video&utm_campaign=video_review_desc_newid

Asset Essentials Review 2023.

Web-based CMMS system for SMBs.

Asset Essentials is a next-generation enterprise work and asset management platform for smarter,more efficient maintenance and operations. This system helps operations leaders manage over 7.3 million assets and 30 million work orders every year. With this cloud-based and mobile software, you can cut costs, run at peak efficiency and manage work in a single, unified system. From organizing work orders to extending the life of assets to configurable reporting, its all at your fingertips.

0:00 Intro
0:18 What other software products did you consider or switch from?
0:57 What were the reasons you chose Asset Essentials?
2:17 How easy was it to onboard and integrate Asset Essentials into your business?
5:21 What recommendations do you have for others considering Asset Essentials?"

Asset Essentials Review: honest review

"💡📘 Interested in ClickCease? Browse ClickCease reviews, pricing and compare with popular alternatives at https://www.capterra.com/p/156209/ClickCease/?utm_source=youtube&utm_medium=video&utm_campaign=video_review_desc_newid

ClickCease Review 2023.

DETECT AND BLOCK CLICK FRAUD.

1 of 5 clicks on your PPC campaign is most likely...useless.

ClickCease blocks competitors and bots from clicking on your Google Ads.

Main features: Custom detection settings

Google Ads refund automation

Landing page video recording

Spy on competitor creative and their positions.

ClickCease offers a full set of tools geared for SMB's and Agency accounts.

0:00 Intro
0:11 What other software products did you consider or switch from?
0:22 What were the reasons you chose ClickCease?
0:37 How easy was it to onboard and integrate ClickCease into your business?
0:54 What recommendations do you have for others considering ClickCease?"

ClickCease Review: Clickcease Ads Value and Saves $

"💡📘 Interested in AscendTMS Logistics Software? Browse AscendTMS Logistics Software reviews, pricing and compare with popular alternatives at https://www.capterra.com/p/122488/AscendTMS-Logistics-Software/?utm_source=youtube&utm_medium=video&utm_campaign=video_review_desc_newid

AscendTMS Logistics Software Review 2023.

Free Logistics, shipping, and freight management software.

AscendTMS is the world's most popular TMS software (27,200+ active users), for Freight Brokers, 3PL's, Trucking Companies and Shippers. NO upfront fees, NO license fees, NO support fees, NO contracts. They are 100% independent and NOT affiliated with any broker, carrier, or other transportation entity. Get instant TMS access from ANY device with NO installs, NO hardware, NO setup. Compare to TMW, McLeod, Mercury Gate, Aljex and other old legacy systems. AscendTMS has Capterra's BEST RATING!

0:00 Intro
0:11 What other software products did you consider or switch from?
0:38 What were the reasons you chose AscendTMS Logistics Software?
1:25 How easy was it to onboard and integrate AscendTMS Logistics Software into your business?
2:01 What recommendations do you have for others considering AscendTMS Logistics Software?"

AscendTMS Logistics Software Review: AscendTMS Review

"💡📘 Interested in 17hats? Browse 17hats reviews, pricing and compare with popular alternatives at https://www.capterra.com/p/144328/17hats/?utm_source=youtube&utm_medium=video&utm_campaign=video_review_desc_newid

17hats Review 2023.

Business management software for entrepreneurs and teams.

17hats provides a single hub for client communications, proposals, contracts, online payments, project management, bookkeeping, client management, and more. Designed to eliminate busywork, 17hats simplifies repetitive tasks with templates and automated workflows. At home or on the go, more than 40,000 entrepreneurs us 17hats to organize, systemize, get paid faster, grow their business, and land more clients.

0:00 Intro
0:51 What other software products did you consider or switch from?
1:35 What were the reasons you chose 17hats?
2:52 How easy was it to onboard and integrate 17hats into your business?
4:22 What recommendations do you have for others considering 17hats?"

17hats Review: Its a good product that would be amazing with a few changes.

"💡📘 Interested in Postpace? Browse Postpace reviews, pricing and compare with popular alternatives at https://www.capterra.com/p/212333/Postpace/?utm_source=youtube&utm_medium=video&utm_campaign=video_review_desc_newid

Postpace Review 2023.

Productivity platform for content marketing professionals..

Postpace is a workflow automation platform for writers, bloggers, marketers and content teams to become more productive. Postpace automates hours of manual topic research in two minutes and helps write content faster & better.

0:00 Intro
0:12 What business problems are you solving with Postpace?
0:36 What do you like most about Postpace?
1:01 What do you like least about Postpace?"

Cap Ambarish Joglekar Postpace d2af35b6 5a2a 4659 b10b f3a01d73b042

"💡📘 Interested in AvidXchange? Browse AvidXchange reviews, pricing and compare with popular alternatives at https://www.capterra.com/p/144102/AvidXchange/?utm_source=youtube&utm_medium=video&utm_campaign=video_review_desc_newid

AvidXchange Review 2023.

Liberate Your AP.

AvidXchange is the industry leader in automating invoice and payment processes for mid-market businesses. Founded in the year 2000, AvidXchange processed 9.5 million payments last year across its network of more than 500,000 suppliers, transforming the way 5,500 customers in North America pay their bills. AvidXchange is distinguished as a global fintech unicorn and one of the fastest growing technology companies in the U.S. with 1,300 employees in seven office locations.

0:00 Intro
0:10 What other software products did you consider or switch from?
0:25 What were the reasons you chose AvidXchange?
0:57 How easy was it to onboard and integrate AvidXchange into your business?
1:16 What recommendations do you have for others considering AvidXchange?"

AvidXchange Review: AvidXchange Review

"💡📘 Interested in Raydiant? Browse Raydiant reviews, pricing and compare with popular alternatives at https://www.capterra.com/p/183003/Raydiant/?utm_source=youtube&utm_medium=video&utm_campaign=video_review_desc_newid

Raydiant Review 2023.

Deliver high-impact in-location experiences at scale..

Raydiant's Experience Platform empowers organizations to build strong, long-lasting relationships with their employees and customers by creating memorable, interactive experiences in-location and in the workplace.

Our easy-to-use, plug-and-play, cloud-based digital signage and touchscreen solutions, with the option to integrate video conferencing, enables our customers to create, manage and scale experiences across 1 or 100,000 locations anytime, anywhere.

0:00 Intro
0:12 What other software products did you consider or switch from?
0:30 What were the reasons you chose Raydiant?
0:41 How easy was it to onboard and integrate Raydiant into your business?
1:01 What recommendations do you have for others considering Raydiant?"

Raydiant Review: juice champs review

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